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Travel & Technology Consulting. Made in London.

Operator-led advisory for travel technology, AI and growth.

I help travel & hospitality companies accelerate product development, design AI workflows that actually ship, and unlock partnership-led growth channels.

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25+ years experience in travel technology

Why it matters

Travel technology is complex.
Most advisors have never shipped it.

I have. After leading product and technology across Expedia Group, HRS and Sabre, I know where modern travel platforms break — and how to fix them before you spend your budget on the wrong bets.

Whether you’re integrating a new GDS, building an AI recommendation engine, or structuring a distribution partnership, you need someone who has done it at scale. 

What I do

Seven advisory disciplines. One integrated practice.

01

AI/Agentic Workflow Design

From business case to shipped feature. I design end-to-end AI workflows that integrate with your existing booking flows, loyalty systems and supplier APIs — without the hallucination risk.

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02

Integration Strategy

GDS, NDC, hotel-direct, payment rails. I map your current stack, identify the gaps and produce a vendor-neutral integration roadmap your engineering team can act on immediately.

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03

Growth & Partnerships

I identify and structure partnership channels — co-distribution deals, white-label arrangements, affiliate programmes — that add revenue without adding headcount.

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04

Technical Due Diligence

I assess architecture, data quality, API hygiene and engineering maturity of travel technology companies against sector benchmarks.

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05

Executive Sparring

A thought partner for CPOs, CTOs and founders making high-stakes technology decisions in travel. Monthly retainer. Candid, experienced, fast.

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06

Interim Product & Technology Leadership

I step in as a senior interim product or technology leader for travel companies during periods of transition. 

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07

M&A, PE and VC Advisory

Building Equity Stories based on known patterns of success. In-depth analysis of MOAT, USPs and business vectors as part of an end-to-end consulting service.

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Full advisory overview

Why operator-led

I have been in your seat.
That changes everything.

Most technology consultants come from strategy or software. I come from running product and engineering inside travel companies. That means I’ve held vendor negotiations, shipped OTA checkout flows under revenue pressure and rebuilt loyalty APIs with a live production system behind me.

  • Built and shipped products used by millions of travellers
  • Structured supplier and distribution partnerships worth €100M+
  • Advised early-stage and growth-stage travel tech companies
  • Survived three major platform migrations without losing users
About Fritz

Selected thinking

Insights from the field

All insights

Guest Article “You don’t shift goods. You shift people”

2026/07/08 No Comments

I recently had the pleasure of speaking with my former Expedia colleague Artem Siminenko about one of the biggest topics shaping our industry: how travel companies can move from AI experimentation to real operational impact.

Our discussion explores why successful AI adoption is less about chatbots and more about redesigning workflows, modernising integrations, strengthening governance, and solving genuine business problems. We also discuss agentic travel, airline technology, GDS infrastructure, and why AI will amplify existing processes—for better or worse.

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The 5 stages of AI in Travel & Hospitality

2026/04/14 No Comments

The travel industry does not need more AI hype. It needs a clearer view of what is actually changing, what comes next, and where travel companies should place their bets now.

In this post, I break AI adoption in travel into five practical stages — from knowledge layer to AI-native operating model — and explain where value is created, where risks emerge, and why leadership matters more than ever.

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Description of Real AI Jobs coming up

Real future AI-jobs

2025/06/30 1 Comment

As AI continues to evolve, the landscape of job roles is shifting dramatically. Hence I thought of exploring some ideas won where we are heading next and I came up with a list of ten exciting future AI roles that might become crucial in the coming years.

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The Evolution of “Mega SaaS” in Travel Technology: A Post-Covid Transformation

2025/05/16 No Comments

In the past decade, travel tech providers have emerged with “all-in-one” SaaS solutions, but most only cover about 80% of clients’ needs, leaving room for bespoke work. Many of these companies, founded by former GDS or travel supply professionals, capitalized on the growing demand for affordable, scalable solutions.

However, the pandemic disrupted the market, leading to fierce competition and significant cash-flow challenges. By mid-2025, Juniper and Travelsoft are set to dominate the travel tech landscape, each using strategic acquisitions and expansion to build a powerful “Mega SaaS” presence – find out more about the backgrounds and what that means here.

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Crowdstrike Outage: Op-ed @ Phocuswire

2024/07/22 No Comments

I have had the honor to be asked by the editorial staff from Phoucswire to write an opinion piece on how a massive IT outage in the travel industry could possibly prevented.

In my opinion piece on Phocuswire I gave a quick overview of possible measures…

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Three AI/ML areas to focus on next 6 months

2024/06/17 No Comments

As we transition from the initial excitement around AI/ML into a consolidation phase over the next six months, the focus for E-commerce and Travel & Hospitality companies will likely be focusing on optimizing data pipelines, augmenting live and historic data, and multiple specialized AIs for enhanced governance and outcomes.

This refining of AI use will be the next step for continued AI used without a lot of the current woes taking place – but also most importantly now helping with efforts to cost control the use of AI through optimized scenarios for processing-power application…

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How can I help you to move your business forward?

A first call costs nothing. Tell me where you are, where you need to be and I’ll tell you honestly whether I can help — and how quickly.

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Oberhummer.

Travel & Technology Consulting.
Made in London.

©2026 Oberhummer Consulting Ltd · All rights reserved · Questionnaires, reports, software, articles, copy, designs, and related materials may not be copied, scraped, adapted, or reused without written permission.