In the past decade, travel tech providers have emerged with “all-in-one” SaaS solutions, but most only cover about 80% of clients’ needs, leaving room for bespoke work. Many of these companies, founded by former GDS
Machine learning has transitioned from human-guided algorithms to AI creating its own rules. As AI becomes increasingly integrated into our daily lives, it’s crucial to consider how its future will unfold. By drawing parallels to
As AI continues to evolve, the landscape of job roles is shifting dramatically. Hence I thought of exploring some ideas won where we are heading next and I came up with a list of ten
I have had the honor to be asked by the editorial staff from Phoucswire to write an opinion piece on how a massive IT outage in the travel industry could possibly prevented.
In my opinion
As we transition from the initial excitement around AI/ML into a consolidation phase over the next six months, the focus for E-commerce and Travel & Hospitality companies will likely be focusing on optimizing data pipelines,
I was interviewed at ITB Berlin around the questions of AI in travel and hospitality. How can companies get more with less? Is your data good enough for AI? Can we finally look up
Publications and Articles
Post on AI Design Thinking - Jun '24
Re-post of Make-or-Break Article - Apr '24
How to Make or Break a Travel Business with AI - Apr '24
Interview: AI Digital Transformation - Apr '24
"Deviceless Travel" - Mar '24
AI & Tourism: Transforming Customer Experiences - Feb '24
My professional journey
I currently work on designing IT solutions for large and mid-sized travel companies
I was the Head of the Travel & Hospitality Divison as Vice President
I am a former Chief Product Officer for the Supply Division of HRS
I was in charge of 180+ technology partners @ Expedia's B2B business
Indepth marketing expertise around SEO, SEM, Affiliate and Display Marketing
I am a former startup founder including including successful exit
Foundations of my education have been formed here
My degree in "Tourism Management" to kick off my career
"Human Resources in Business", part of my Management Trainee Program
Bachelors Degree in "Media Managment" with hons.
A Masters in Business Administration, summa cum laude
Hi, I am Fritz Oberhummer! With over 25 years of expertise in the travel and hospitality industry, I bring a transformative vision and profound expertise that drives businesses towards success.
On my website here you can find my latest thoughts around trends and industry developments
You can also connect here:
Connect on LinkedIn© 2026 Fritz Oberhummer
